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The downside is not having personalized ads. They will still see ads. I'm vehemently against invasive tracking for personalized ads, but more than happy to see

The downside is not having personalized ads. They will still see ads. I'm vehemently against invasive tracking for personalized ads, but more than happy to see clearly marked, clean context-based ads.

t0mas88 6y ago
True, but the price paid for personalized ads is about 4-5x higher than for non-personalized. So to keep their revenue free apps would either have to add a lot more ads or become less free.
tinus_hn 6y ago
Most people don’t really care for the stupid ‘I bought a bike so next month I will be bombarded with bike ads’ context based ads because that is both annoyingly useless and a constant reminder an invisible spy is watching over their shoulder.
- halostatue 6y ago
  Retargeting is the worst.
- SAI_Peregrinus 6y ago
  It seems like most of the personalized ad systems haven't figured out that if I just bought an item the last thing I need ads for is more of that item (or different brand/models of the same thing). If it kept track that you'd bought a bike and a headlight & rack but hadn't bought saddlebags, and then showed ads for saddlebags until you bought a set they'd be somewhat useful. Instead you just get ads for more bikes and headlights & racks like you're some sort of deranged bike collector.
blaser-waffle 6y ago
I will gladly take random, or geo-located ads over a system that listens to me and then makes creepy, preternatural recommendations based on something I just said. Hell, most of the context based ads were terrible. "Oh you just ordered a $THING? How about we spam you with recommendations for things you don't need since you already ordered $THING." Or how youtube now thinks I'm an arch-conservative because I listed to 5 minutes of a Jordan Peterson video.
- kohtatsu 6y ago
  I meant context-based as in based on where the ad is displayed, not based on the user. Maybe "content-based" is a better term.

t0mas88 6y ago

True, but the price paid for personalized ads is about 4-5x higher than for non-personalized. So to keep their revenue free apps would either have to add a lot more ads or become less free.

tinus_hn 6y ago

Most people don’t really care for the stupid ‘I bought a bike so next month I will be bombarded with bike ads’ context based ads because that is both annoyingly useless and a constant reminder an invisible spy is watching over their shoulder.

halostatue 6y ago
Retargeting is the worst.
SAI_Peregrinus 6y ago
It seems like most of the personalized ad systems haven't figured out that if I just bought an item the last thing I need ads for is more of that item (or different brand/models of the same thing). If it kept track that you'd bought a bike and a headlight & rack but hadn't bought saddlebags, and then showed ads for saddlebags until you bought a set they'd be somewhat useful. Instead you just get ads for more bikes and headlights & racks like you're some sort of deranged bike collector.

blaser-waffle 6y ago

I will gladly take random, or geo-located ads over a system that listens to me and then makes creepy, preternatural recommendations based on something I just said. Hell, most of the context based ads were terrible. "Oh you just ordered a $THING? How about we spam you with recommendations for things you don't need since you already ordered $THING." Or how youtube now thinks I'm an arch-conservative because I listed to 5 minutes of a Jordan Peterson video.

kohtatsu 6y ago
I meant context-based as in based on where the ad is displayed, not based on the user. Maybe "content-based" is a better term.