Surely they are deliberately going for the Streisand effect, to raise awareness of their existence by doing something the show's enthusiasts will always remembe

Surely they are deliberately going for the Streisand effect, to raise awareness of their existence by doing something the show's enthusiasts will always remember them for and getting wider publicity into the bargain. ADDED IN EDIT: Is someone going around downvoting all my comments? This is really strange. Please, if you downvoted this let me know why so I can adjust my actions accordingly. <FX: retreats, shaking head in confusion>