We're strange, insofar as we've a foot in the software door, and a foot in the agency door - there's method to our madness, insofar as the agency side of things

We're strange, insofar as we've a foot in the software door, and a foot in the agency door - there's method to our madness, insofar as the agency side of things is effectively our peer-review group. We're highly profitable, but everything, other than bare-bones just-about-covers-the-cost-of-living stays in the business, or goes on staff salaries. Our goals and the market we're in both require vast amounts of dev work. Success, for us, is either absolute or absent - not interested in half measures. We've had two 8 digit cash offers for the business, both of which we've refused, as we don't plan on exiting until the product is fully baked. Ultimately, I guess it depends on what you want out of it - if you're after a lifestyle business, what you describe is just fine. If you're after total global domination, it's back-breaking effort for a number of years (or a huge injection of capital up-front, although that's generally a good way to lose sight of what you're doing).