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Google's big argument for AMP is that web pages are big, bloated messes of large javascript chunks an unoptimized images, etc. And indeed they are. Single pages
by rapnie 6y ago
Google's big argument for AMP is that web pages are big, bloated messes of large javascript chunks an unoptimized images, etc. And indeed they are. Single pages that weigh 10-20 MB are quite common.
There is a trend to go back to simplicity and lightweight, elegant sites consisting of mostly plain html, some css and with just a sprinkle of JS in them.
These sites are oftentimes faster than AMP versions. There is a broad toolset of static site generators to choose from, and still have sites that look & feel like a SPA. Other than that in many cases you don't even need the frameworks and tools, and could hand-craft in a text editor.
- manquer 6y agoIf that was the case , they should show fast light pages even without amp higher , amp is not only to make pages faster and lighter . If preference was anything fast then I would agree with you, instead of just amp
- rapnie 6y agoThe argument Google uses to shove AMP down our throat would not exist anymore. If the page is light, w3c-compliant, accessible and has good SEO and still Google says "turn this into less-light, less-simple AMP for our convenience and your page-ranking" then it would strengthen an anti-trust against them.
- dmitriid 6y agoThat's exactly what Google is doing: you can't get into the carousel at the top of the search unless your page is AMP.