This only works for external products. People make internal tools all the time that can be used by many teams. You're not going to get a marketing person to mar

This only works for external products. People make internal tools all the time that can be used by many teams. You're not going to get a marketing person to market the tool internally, that's wasted money. At that point, it's really your and your manager's (and so forth) responsibility to ensure your product or tool is in the right hands and helps people. My manager was great at taking on some of the burdens and shielding me from above, while still giving me the flexibility and incentive to work with other teams and people to make sure I was the one everyone recognized for the work done, as opposed to the team or him.