Neat A/B Testing here! First off, congratulations on the launch. I would argue showing different prices to simultaneous visitors is an ethical gray area - not t

Neat A/B Testing here! First off, congratulations on the launch. I would argue showing different prices to simultaneous visitors is an ethical gray area - not to say it's not something that shops do, or wish to do. But that's why we choose to cycle pricing. In our experience, with proper consideration of cycle timing, test length and traffic consistency, it's possible to get solid results this way.