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Great question. There's a use for usability testing, where paid participants currently sit at an application in a lab to do eye tracking. So there can be a simi
by lazyjeff 6y ago
Great question. There's a use for usability testing, where paid participants currently sit at an application in a lab to do eye tracking. So there can be a similar version online for if let's say, Bloomberg is testing a new version of their online terminal. Multiple large companies exist that solely develop eye trackers, so there's quite a market for this.
Plus it does not have to be monetary compensation. I could imagine eye tracking as an option to get around the current newspaper paywalls. If you want to read an article, you can choose to pay (subscription) as usual, or you can read them for free if you let the New York Times see what articles you read, for how long, in which order, or what ads you looked it.
- Meph504 6y agoI suppose that might be an option, but in my experience people are highly unlikely to grant a site permission to their camera if they aren't using it as part of a conference call. But I do agree if you have some A/B testing, that the users are doing it as a part of a study, it might be usable.