Yeah, it's a tradeoff for sure. I would say discounts that don't apply to everyone are a less organized way of a/b testing price. So a brand that does discounts

Yeah, it's a tradeoff for sure. I would say discounts that don't apply to everyone are a less organized way of a/b testing price. So a brand that does discounts all the time on certain cohorts of their users is going to have an easier time swapping over to using Jika vs. a brand that has 1 price, no discounts ever, never have changed their price.