You are underestimating the level of ease/convenience and overestimating the simplicity of managing "your own media". For example, think about your Town-Name H

You are underestimating the level of ease/convenience and overestimating the simplicity of managing "your own media". For example, think about your Town-Name House of Pizza. It really is a lot to ask for that operation to also include a sys admin and in-house hardware on top of everything else. Why bother when you can just put your menu, hours, closures, and grubhub/chownow/whatever link on Facebook for free and get the same result?