Handful of good links on price elasticity testing 1 - https://vwo.com/blog/ab-testing-price-testing/ https://vwo.com/blog/ab-testing-price-testing/ 2 - http:/

Handful of good links on price elasticity testing 1 - https://vwo.com/blog/ab-testing-price-testing/ https://vwo.com/blog/ab-testing-price-testing/ 2 - http://www.conversionvoodoo.com/blog/2012/12/why-price-elasticity-testing-is-a-must-over-the-holidays/ http://www.conversionvoodoo.com/blog/2012/12/why-price-elast... 3 - https://prisync.com/blog/price-testing-how-to-test-different-prices-without-alienating-customers/ https://prisync.com/blog/price-testing-how-to-test-different...