Fair enough - but what do they put in 200 characters that is important, and how often? I mean, when they release a paper? How often is that? What % of their t

Fair enough - but what do they put in 200 characters that is important, and how often? I mean, when they release a paper? How often is that? What % of their tweets are of interest, and what % are them being 'forced' to play the social media game to improve their 'stature' among funders, peers etc.? I often wonder how much they might loathe it themselves. As someone 'social media adjacent' - having been forced to think of a few things to Tweet once for a company, it was probably one of the more ridiculous things I've ever done as a professional. Invent something out of total thin air, to stir the pot, for no reason other than to stir the pot to garner attention. I understand the dynamic people are pressed into - and I don't blame a soul for it ... however I get this funny feeling that a lot of people Tweeting hate it just as much (ie making up stuff) and resent the fact they feel compelled to do it, and another group who derive way too much sense of false identity out of it.