Completely agree. The term "experts" in that context frustrates me -- and I think you're highlighting this with "so called" -- because I want experts who actual

Completely agree. The term "experts" in that context frustrates me -- and I think you're highlighting this with "so called" -- because I want experts who actually fulfill that role responsibly. The only expertise which Twitter surfaces is "Twitter Expertise" and the other talents are incidental. We don't want to be steered around by this, so how do we create mass-media that gives us the right properties, and what are those right properties in the first place?