> The major problem here is that content is now largely generated based on maximizing ad revenue. This has always been true. But “old media” was the same for e

> The major problem here is that content is now largely generated based on maximizing ad revenue. This has always been true. But “old media” was the same for everyone, so maximizing ad revenue was achieved through capturing the middle of the distribution (engagement is lower, but there’s much more people). Now we can tailor for every individual, which means maximizing ad revenue is about pandering to the tails of the distribution (where people are super engaged even if the numbers are more limited).