In my opinion: If you cannot communicate effectively with your customers it is your fault, not the customer's. The customer is always right in the sense that

In my opinion: If you cannot communicate effectively with your customers it is your fault, not the customer's. The customer is always right in the sense that they are the only ones that know what they want, like and don't like. Either you can figure that out correctly or you can't. That is a very important part of your job. Whether you want to deliver what your customers want is a whole other question. You don't have to deliver things you haven't agreed to. Basically, I think the author of this post has a poor perspective, and another one might work much better for all involved.