It's unfortunately true. Some news editor friends of mine are now being measured on the CTR of their stories. These are folk with advanced J-school degrees and

It's unfortunately true. Some news editor friends of mine are now being measured on the CTR of their stories. These are folk with advanced J-school degrees and years of newspaper experience. But they are now writing the basest, most puerile clickbait to boost their numbers. It's all popcorn now.