The problem is the split in responsibilities. In many news organizations the article and the title are written by different people, and often one article will g

The problem is the split in responsibilities. In many news organizations the article and the title are written by different people, and often one article will go through a few titles if necessary. The article is ideally written for understanding, but the title is written to draw in clicks. This split goal results in some really unfortunate titles, even if the article is well written by someone acting in good faith.