Those are very good points, you're right. Here's hoping. I guess the best thing we can do is normalize these behaviours by making the moral decisions ourselves

Those are very good points, you're right. Here's hoping. I guess the best thing we can do is normalize these behaviours by making the moral decisions ourselves and encouraging the same within our family and peer groups. Just like those movements before us. Stop flying, stop buying things wrapped in plastic upon plastic upon plastic, cycle more places, eat more plants and less meat, etc – the 'drip in the ocean' strategy might be all we have, but you're right... It has helped before. There's no sense in discouraging that.