In correct. You are overly simplifying a fairly complex industry. There are many other dating sites and similar alternatives, like eHarmony, which has carved a

In correct. You are overly simplifying a fairly complex industry. There are many other dating sites and similar alternatives, like eHarmony, which has carved a powerful niche for itself as the PREMIER dating site. There are also tools in alternative outlits, like skoutmob that have hundreds of thousands of users, or Grindr, the largest dating social network/dating site for homosexuals. I would generally caution you away from making large sweeping generalizations. Match.com is a big player and they are very well funded.