Trusting my bill payments to a third party is a big deal, especially if it means I have to reroute all of my bill emails to them. Chicken/egg problem here: I w

Trusting my bill payments to a third party is a big deal, especially if it means I have to reroute all of my bill emails to them. Chicken/egg problem here: I wouldn't sign up for this until it had plenty of established customers that would guinea pig out all of the bugs. And I don't mean testimonials, I mean word-of-mouth. Also, what makes this easier/more useful/more failproof than just having a Gmail filter for the companies I expect bills from?