Yep. If you create enough awards, everyone's a winner. My understanding is that the data itself and the surveying services they offer is actually rather good, a

Yep. If you create enough awards, everyone's a winner. My understanding is that the data itself and the surveying services they offer is actually rather good, and many automakers actually pay for the raw data and that service. It's the marketing/awards side that's quite literally garbage. And certain automakers will pay for this as well.