Personally, I think this is a measure of the expectations for the brands. Dodge and Kia offer entry-level vehicles at a really good price point. Most people ar

Personally, I think this is a measure of the expectations for the brands. Dodge and Kia offer entry-level vehicles at a really good price point. Most people aren't buying Dodge vehicles for their luxury interiors or refined ride qualities. They're getting cheap kid haulers or affordable muscle cars.