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This video does a good job summarizing. https://www.youtube.com/watch?v=CkkiK4nplW0 https://www.youtube.com/watch?v=CkkiK4nplW0 JD Powers get maligned a lot, b
by vayr 6y ago
This video does a good job summarizing. https://www.youtube.com/watch?v=CkkiK4nplW0 https://www.youtube.com/watch?v=CkkiK4nplW0
JD Powers get maligned a lot, but they're an industry tool used by manufacturers to measure themselves against others. The survey has incentives to be accurate.
The Initial Quality Survey is basically a measure of how happy a customer is with their new car. I think a luxury brand like Tesla does especially badly because customers are already aware of (and sensitive to) potential issues with paint, body panel alignment & scuffing whereas mainstream brands' customers may not be scrutinizing their cars as much
- jfengel 6y agoJD Powers get maligned a lot, but they're an industry tool They sure are.