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Even if they prevail, what happens then? Google Ads is broken out into a separate legal entity and suddenly all that tracking going on is legal again. Nothing w

• mindslight 6y ago
  What would change is that the incentives of the non-ads company would become better aligned with protecting their users against the ads company. Right now Google is working both sides, creating a conflict of interest. Google would obviously never divest the Ads business, as it is a large revenue stream. Instead they would divest the non-Ads components of Chrome/Android/etc. Given that the larger purpose of those platforms is to create more surveillance subjects (commoditize your complements), this outcome would actually be somewhat sensible.
  • shadowgovt 6y ago
    > What would change is that incentive of the non-ads company would become purely protecting their users against the ads company [citation needed]. Apple should fit that category, and while they have added features to throttle how users can be tracked they haven't exactly gone thermonuclear on tracking in Safari.
    • mindslight 6y ago
      Way to jump on a single word. Edited.