I'm precisely the type of person this describes: "...are likely to read only the headings and the first two sentences of a paragraph. If they’re convinced they

I'm precisely the type of person this describes: "...are likely to read only the headings and the first two sentences of a paragraph. If they’re convinced they know what you have to say, they’ll skip to the next paragraph." It's a testament to the author's ability to follow his own advice that I actually managed to read most of the article without skipping.