For those last ones, try to figure out if there are a few systems that they commonly use and make integrations with those and be able to provide some kind of an

For those last ones, try to figure out if there are a few systems that they commonly use and make integrations with those and be able to provide some kind of answer to interesting queries. It's great that you have a general solution, but even those need to be made into specific products and services that non-technical people can appreciate for the value they bring. And the message needs to be crystal clear for them, because a general solution is too broad. "This will analyze your customer behavior and tell you which ones will likely order new units from you next month or quarter, and how much." A broad and general tool like yours does not, in itself, solve the problems for them, so you have to help them understand what it can do.