With enterprise ios app development, there is already a mechanism built into the apple dev ecosystem to develop and distribute apps that can be installed from a

With enterprise ios app development, there is already a mechanism built into the apple dev ecosystem to develop and distribute apps that can be installed from any website on any number of devices after the device owner grants permission. Currently the TOS to join the enterprise development program are extremely restrictive but these could be updated to allow a better (IMO) distribution model. I don't want to see a 3rd party app store gain popularity on iOS but would love for the current TOS for enterprise program to be expanded. This should also open in-app purchases to happen without Apple being involved. I'd love to drop support for apple/google in-app purchases and just use stripe for our website and inside our apps. One set of billing models and webhooks to worry about.