Diapers.com and the the very specific ones are great but can't scale. So you sell diapers and do extremely well, can you sell baby powder? You can but at some p

Diapers.com and the the very specific ones are great but can't scale. So you sell diapers and do extremely well, can you sell baby powder? You can but at some point the name is overgrown. Color is cool and ambiguous enough