Because a certain type uses it as a code-phrase for "smaller cars, condos and fake cheeseburgers". They feel a deep sense of revolt at the affront of that pers

Because a certain type uses it as a code-phrase for "smaller cars, condos and fake cheeseburgers". They feel a deep sense of revolt at the affront of that personally, but are smart enough to realize they'll come off like the disgustingly amoral (imho evil) person they are if they complain about it personally. So they project it as a vague "standard of living" across poor/global-south people as a way of concern trolling libs into not taking their truck.