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Great observation. A lot of messaging for cloud products is comparing against legacy or dominant solutions. A beginner doesn’t have that reference point.
by gk1 6y ago
Great observation. A lot of messaging for cloud products is comparing against legacy or dominant solutions. A beginner doesn’t have that reference point.
- ethbro 6y agoMessaging is written by marketing and sales departments. Employees there usually don't have depth of technical expertise or experience to draw from, and are incentivized to make the product sound as easy to use as possible. This combination results in {really complicated thing} -> {simple abstraction}. Ultimately, everyone internalizes this and starts forgetting that {simple abstraction} is actually {really complicated thing}. Happens with any popular technology. Networking, DB, cloud, ML. Unfortunately, this flies because the primary buyers are also non-technical.