Yes, I also tell people whom I consult to use a short, easy to remember fantasy word. I like a mix, like Mailchimp which evokes images in customers. Though as

Yes, I also tell people whom I consult to use a short, easy to remember fantasy word. I like a mix, like Mailchimp which evokes images in customers. Though as Apple, Nike, Windows, Slack, Segment have shown, the generic approach can work.