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Press release pro tip: sidle in what the company or app does very early in. Verging on all of the releases I read on HN don't do this but are for companies I've

Press release pro tip: sidle in what the company or app does very early in. Verging on all of the releases I read on HN don't do this but are for companies I've not heard of. So you leave knowing almost nothing about the company

rado 6y ago
Also on a company home/about page.
MrDresden 6y ago
That's a good point. I've noticed larger enterprises doing this with their pr's, which has always struck me as bit silly when it is a house hold name (Oracle, Canonical, VMWare etc) but ofc not everyone would know them. But for smaller vendors this becomes even more important.
- easytiger 6y ago
  Yes indeed its pretty universal for PLCs to do it. Some examples to demonstrate [1] ...LexisNexis® CounselLink®, a leading cloud-based enterprise legal management solution for corporate law departments, today announced the release... [2] ...RecVue, Inc., the fastest growing next generation order-to-cash automation platform, today announced... etc [1] https://www.prnewswire.com/news-releases/lexisnexis-counsellink-releases-2020-enterprise-legal-management-trends-report-301092606.html https://www.prnewswire.com/news-releases/lexisnexis-counsell... [2] https://www.prnewswire.com/news-releases/recvue-achieves-soc-1-and-soc-2-compliance-for-strong-internal-controls-over-financial-reporting-and-security-301093514.html https://www.prnewswire.com/news-releases/recvue-achieves-soc...
- phreeza 6y ago
  Household names for a very specific set of households :)
Arathorn 6y ago
oops, excellent point. I've added "For those discovering us for the first time: Element is the flagship secure collaboration app for the decentralised Matrix communication network." as the 2nd main para.
- smichel17 6y ago
  On mobile (galaxy S5, Firefox), the first and last letters of the text in the header image at https://element.io/blog/welcome-to-element/ https://element.io/blog/welcome-to-element/ are cut off, so I just see "wm your conversation".
- deleted 6y ago
  [deleted]
detritus 6y ago
This is one thing I always loved about The Economist - it didn't matter how obvious an entity might seem, they would always qualify what it is when mentioned in an article, never presuming upon their readers' knowledge, eg. "...Google, an internet search engine, ..." - ed: typo
- easytiger 6y ago
  You have to consider than in 100 years, people may not really widely know what Google was.
  - wmf 6y ago
    But the only people reading 100-year-old articles will be historians who can/should track down those references.
jhillyerd 6y ago
Yes, please. The first couple paragraphs of this PR I thought I was reading about Riot Games renaming themselves.

rado 6y ago

Also on a company home/about page.

MrDresden 6y ago

That's a good point. I've noticed larger enterprises doing this with their pr's, which has always struck me as bit silly when it is a house hold name (Oracle, Canonical, VMWare etc) but ofc not everyone would know them. But for smaller vendors this becomes even more important.

easytiger 6y ago
Yes indeed its pretty universal for PLCs to do it. Some examples to demonstrate [1] ...LexisNexis® CounselLink®, a leading cloud-based enterprise legal management solution for corporate law departments, today announced the release... [2] ...RecVue, Inc., the fastest growing next generation order-to-cash automation platform, today announced... etc [1] https://www.prnewswire.com/news-releases/lexisnexis-counsellink-releases-2020-enterprise-legal-management-trends-report-301092606.html https://www.prnewswire.com/news-releases/lexisnexis-counsell... [2] https://www.prnewswire.com/news-releases/recvue-achieves-soc-1-and-soc-2-compliance-for-strong-internal-controls-over-financial-reporting-and-security-301093514.html https://www.prnewswire.com/news-releases/recvue-achieves-soc...
phreeza 6y ago
Household names for a very specific set of households :)

Arathorn 6y ago

oops, excellent point. I've added "For those discovering us for the first time: Element is the flagship secure collaboration app for the decentralised Matrix communication network." as the 2nd main para.

smichel17 6y ago
On mobile (galaxy S5, Firefox), the first and last letters of the text in the header image at https://element.io/blog/welcome-to-element/ https://element.io/blog/welcome-to-element/ are cut off, so I just see "wm your conversation".
deleted 6y ago
[deleted]

detritus 6y ago

This is one thing I always loved about The Economist - it didn't matter how obvious an entity might seem, they would always qualify what it is when mentioned in an article, never presuming upon their readers' knowledge, eg. "...Google, an internet search engine, ..." - ed: typo

easytiger 6y ago
You have to consider than in 100 years, people may not really widely know what Google was.
- wmf 6y ago
  But the only people reading 100-year-old articles will be historians who can/should track down those references.

jhillyerd 6y ago

Yes, please. The first couple paragraphs of this PR I thought I was reading about Riot Games renaming themselves.