Sorry you don't like the name, hopefully it will grow on you. On SEO, quoting from the post itself "We’re obviously aware that Element is (once again) both a d

Sorry you don't like the name, hopefully it will grow on you. On SEO, quoting from the post itself "We’re obviously aware that Element is (once again) both a dictionary word and a mathematical term - but in practice, looking at search results for Element right now, the top hits are for dictionary sites(!) and the field is wide open. Conversely, in a virgin browser on VPN, Riot is the 4th hit on Google for Riot; second only to a certain games company. In other words, we’ve shown that we can successfully adopt dictionary words - and if you do find yourself lost searching in a maze of mathematics, just throw in the word ‘chat’ to get back on track." So yes there is a big SEO job ahead of us, we don't take anything for granted, but see a viable path to getting a good ranking.