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I think those names are taken. (Really though, Slack is as generic of a word as Element! It just had a strong connotation now)
by gkoberger 6y ago
I think those names are taken.
(Really though, Slack is as generic of a word as Element! It just had a strong connotation now)
- izietto 6y agoYeah they are taken, I meant a name of that kind, rather than an already existing word that is pretty common too
- gkoberger 6y agoSlack is an existing word that's pretty common word, though, which was my point. So are Zoom, Medium, Apple, Windows, Segment, etc. We just don't remember that sometimes, because the company has redefined the word.
- izietto 6y agoNo, it's just that I'm not a native English speaker, I'm realizing just now that I checked on WordReference that "slack" is an existing word
- gkoberger 6y agoAh, apologizes then! Didn’t realize you weren’t a native speaker at all :) in that case, I can see it seeming like a made up word!
- KingOfCoders 6y agoPeople often get confused, they think the word is strong (Nike,Google,...) while the word nearly never is. As you've said it's the other way around, what the company evokes in us with their product over time is brought back to the name.
- mytailorisrich 6y agoThat does not mean that a generic name is fine. It means that a unique, made-up word is fine because it will gain meaning. It may sound strange now because it is new and unknown but that does not matter because that will change. 'Google' went to a strange, made-up word, to being an everyday noun and verb. In that respect a made-up word is the best option because you start with a blank slate and you can create its meaning. Whereas a generic word already has meaning, several competing ones, even, and you have to struggle against that to build your brand, so it's an inferior choice.
- KingOfCoders 6y agoYes, I also tell people whom I consult to use a short, easy to remember fantasy word. I like a mix, like Mailchimp which evokes images in customers. Though as Apple, Nike, Windows, Slack, Segment have shown, the generic approach can work.