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Very interesting that they shared some details on their algorithm. In my opinion as an active TikTok viewer, their curation algorithm is really their competitiv
by jzymbaluk 6y ago
Very interesting that they shared some details on their algorithm. In my opinion as an active TikTok viewer, their curation algorithm is really their competitive advantage versus all other social media platforms. TikTok has BY FAR the best content curation/recommendation algorithm of any social media site I've ever used, and I hope other competitors take notes.
One of my major frustrations with algorithmic content curation is that you can fall into a rut where the algorithm just shows you similar content to what you've liked in the past. TikTok on the other hand is constantly showing me fresh and unexpected content, so that my For You Page never feels stale. For example, I've recently stumbled into "International Logistics TikTok", where I get recommended videos posted by crew on cargo ships, talking about their favorite ports and canals, and showing tours of their cabins on the ship. I never would have sought out these videos on purpose, but TikTok's algorithm is good enough that it figured out that I enjoyed them, and that's a level of curation I haven't seen on any other social media platform before.
- ironSkillet 6y agoThe article doesn't really go into concrete details. It's very high level. All I could get from it was that it's an adaptive recommendation engine that does some multi-armed bandit type exploration of "user interest" space. Having more technical details would be really interesting.
- jzymbaluk 6y agoThis paragraph is most interesting to me: > While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system. This seems to ring true to my experience, and seems to be very different than other platforms e.g. Youtube. I've seen a lot of videos on TikTok get very popular that never would have taken off on any other platform
- demosito666 6y ago> TikTok on the other hand is constantly showing me fresh and unexpected content This sounds a lot like random :)