I love reading about Steve Jobs, but I get nervous when Apple's moves get put on a pedestal and blindly emulated. I think a lot of industries are tempted by the

I love reading about Steve Jobs, but I get nervous when Apple's moves get put on a pedestal and blindly emulated. I think a lot of industries are tempted by the myth of Steve Jobs to go for vertical integration. Sometimes a better move is for a company to ride on the waves of innovation in layers below them in the technology stack/supply chains. If there's enough innovation below, picking horses like apple loves to do (firewire, etc.) is a bad move. Setting up your company to benefit from innovations below you is what won Microsoft the PC-wars.