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I believe it. 1B daily users globally. Processed events per day probably somewhere in the trillions. In case you missed it, they recently shared some details on
by ArtWomb 6y ago
I believe it. 1B daily users globally. Processed events per day probably somewhere in the trillions. In case you missed it, they recently shared some details on their algorithmic curation system ;)
https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you/ https://newsroom.tiktok.com/en-us/how-tiktok-recommends-vide...
- soared 6y agoNo chance they have 1B DAU. That doesn’t pass the sniff test. That’s like 1.5B MAU, which is even more ridiculous. But let’s look.. 7 billion people, 4.5B have internet access. So more than over 15% of humans with internet access are using tiktok every day. 3.5B humans have a smart phone, so 1 in 3 are on tiktok every day? Nah. And honestly, I’m fairly even on china but I don’t really believe numbers the put out for most things. https://www.statista.com/statistics/617136/digital-population-worldwide/ https://www.statista.com/statistics/617136/digital-populatio... https://www.bankmycell.com/blog/how-many-phones-are-in-the-world https://www.bankmycell.com/blog/how-many-phones-are-in-the-w...
- gibolt 6y ago1.5B MAU is not unreasonable. A majority of Chinese users are using it. It is superfluous when you ride the subway or eat in a restaurant. Everyone. That alone could be .75-1+B. Then you only need a relatively small percentage of the rest of the world to reach that number. Just because you can't see it, doesn't mean it is not real.
- ailun 6y agoNo, Chinese users use Douyin.
- randompwd 6y agoTikTok isn't in China. Its sibling app Douyin is. Both owned by same parent company.
- ponker 6y ago> superfluous I do not think that word means what you think it means.
- jahlove 6y agoSuperfluous or ubiquitous?
- chrstphrknwtn 6y agoIt is indeed superfluous.
- exdsq 6y agoThis doesn’t surprise me - I discovered my 50 year old mum has TikTok today, and met some undergrads recently who said it was the only app they really used. Seems to have a huge market!
- deleted 6y ago[deleted]
- three_seagrass 6y agoIt took Charli D'Amelio just 12 months to get 60 Million followers on TikTok, which took Pewdiepie 10 years on Youtube. The hype is believable.
- AlphaSite 6y agoYoutube is longer format, so the difference makes sense. People just don't consume as much.
- hbosch 6y ago60 million accounts are following them, I doubt it is 60 million individual people. In reality, probably far less.
- ehsankia 6y agoWell by that same logic, it's 1B DA(accounts), not users, probably.
- Yousafkhan555 6y agoExactly
- gguevaraa 6y agoAlthough not entirely unbelievable, I would imagine there's some typical metric inflation going on[0]. [0]: https://www.zerohedge.com/news/2018-12-27/everything-fake-ex-reddit-ceo-confirms-internet-traffic-metrics-are-bullshit https://www.zerohedge.com/news/2018-12-27/everything-fake-ex...
- gruez 6y agotweet quoted from the article: >No one has figured out how to count logged-out mobile users, as I learned at reddit. Every time someone switches cell towers, it looks like another user and inflates company user metrics How hard is it to generate a uuid on first startup and use that to track logged out app users? Or are they being willfully blind just so they can inflate their metrics?
- kaishiro 6y agoYeah, you get this "for free" with Firebase Auth when you enable anonymous authentication. I suspect this is one of those cases where they simply don't want the real number.
- giantrobot 6y agoWillfully blind. Why do anything do deflate their usage statistics?
- KorematsuFred 6y agoA huge chunk of Indian people were using it. The app is indeed very addictive. I wonder what % of userbase they must have lost now that India has banned them.
- Temasik 6y ago>chinked
- jzymbaluk 6y agoVery interesting that they shared some details on their algorithm. In my opinion as an active TikTok viewer, their curation algorithm is really their competitive advantage versus all other social media platforms. TikTok has BY FAR the best content curation/recommendation algorithm of any social media site I've ever used, and I hope other competitors take notes. One of my major frustrations with algorithmic content curation is that you can fall into a rut where the algorithm just shows you similar content to what you've liked in the past. TikTok on the other hand is constantly showing me fresh and unexpected content, so that my For You Page never feels stale. For example, I've recently stumbled into "International Logistics TikTok", where I get recommended videos posted by crew on cargo ships, talking about their favorite ports and canals, and showing tours of their cabins on the ship. I never would have sought out these videos on purpose, but TikTok's algorithm is good enough that it figured out that I enjoyed them, and that's a level of curation I haven't seen on any other social media platform before.
- ironSkillet 6y agoThe article doesn't really go into concrete details. It's very high level. All I could get from it was that it's an adaptive recommendation engine that does some multi-armed bandit type exploration of "user interest" space. Having more technical details would be really interesting.
- jzymbaluk 6y agoThis paragraph is most interesting to me: > While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system. This seems to ring true to my experience, and seems to be very different than other platforms e.g. Youtube. I've seen a lot of videos on TikTok get very popular that never would have taken off on any other platform
- demosito666 6y ago> TikTok on the other hand is constantly showing me fresh and unexpected content This sounds a lot like random :)
- RcouF1uZ4gsC 6y agoI am sure that 1B is going to drop by a lot since India banned the app.