That happened in Washington state when Costco sponsored a privatization initiative to allow liquor to be sold by private stores and abolish the state stores. Th

That happened in Washington state when Costco sponsored a privatization initiative to allow liquor to be sold by private stores and abolish the state stores. The private stores started advertising the non-tax price with tiny print saying that tax would be added at the register (when the state sold liquor, the price on the shelf included all liquor taxes). People were pissed thinking that the state had been ripping them off until they got to the register and found that the price was pretty much what they paid before. Actually they were paying a bit more, most people didn't read the initiative before voting on it. Now the stores print the total price in their advertisements.