The political parties are trying this into a "war". They want divisiveness. They want people to view this as a win-or-lose situation. It brings in lots of mone

The political parties are trying this into a "war". They want divisiveness. They want people to view this as a win-or-lose situation. It brings in lots of money, and helps push for their party's voters to mobilize and go vote so they have control to push their agendas.. it also makes it easier to find "party line" politicians that won't deviate from the pack on specific key issues they care about.