Certainly many companies prefer this approach because so many goals are tied to increasing revenue, and certainly personal bonuses are too. Very few people get

Certainly many companies prefer this approach because so many goals are tied to increasing revenue, and certainly personal bonuses are too. Very few people get rewarded for decreasing costs. In my last (big!) company it was never even talked about. Increase revenue was the only goal. Also making more money is better, because it means growing the company with more employees and more job safety for everyone.