It's not just for press, they directly make money selling "FSD" add-on for ever-increasing thousands of dollars which currently does a couple of gimmicks, but,

It's not just for press, they directly make money selling "FSD" add-on for ever-increasing thousands of dollars which currently does a couple of gimmicks, but, trust him: will soon be driving you around effortlessly (and other passengers for $$ when you're not using it)