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> you're not allowed to advertise it at all. You're not allowed to advertise it to the general public. You can still advertise it to prescribers and suppliers.
by DanBC 6y ago
> you're not allowed to advertise it at all.
You're not allowed to advertise it to the general public. You can still advertise it to prescribers and suppliers.
https://www.gov.uk/guidance/advertise-your-medicines https://www.gov.uk/guidance/advertise-your-medicines
> You can’t advertise prescription-only medicines (POMs) to the general public but you can promote them to healthcare professionals and others who can prescribe or supply the product.
- rsynnott 6y agoThe advertising to prescribers is fairly strictly regulated, though; you certainly couldn’t put ‘we anticipate this malaria drug will cure COVID-19’, say.