They are not allowed, but it doesn't stop deceptive ads. Here is an example in French pharmacy : https://www.pourquoidocteur.fr/Articles/Question-d-actu/30796-

They are not allowed, but it doesn't stop deceptive ads. Here is an example in French pharmacy : https://www.pourquoidocteur.fr/Articles/Question-d-actu/30796-Les-probiotiques-vendus-pharmacie-sont-ils-vraiment-bons-microbiote https://www.pourquoidocteur.fr/Articles/Question-d-actu/3079... "Probiotic" term has been banned on ads and packages. Those products are now sold as "Ultrabiotic" or other variants. Same product, same impact on consumer, but legal.