3 ms·

If your products are actually good and/or desirable... What, so, e.g. Apple don't have large marketing budgets... or that they're wrong to invest in marketing?

• rbanffy 16y ago
  Just look how much free publicity Apple gets by having a legion of dedicated fans. Imagine how much money they'd need to get that kind of media/social media coverage if nobody liked their products.
  • chc 16y ago
    And yet Apple still has a huge marketing budget (which really should be even bigger, except they put their storefronts in a separate part of the budget). I mean, yes, you need to allocate money differently depending on your market position, but large companies spend a lot on marketing, whether they're Apple or Nokia. So I don't understand your point. Nokia spends a lot on marketing. Apple spends a lot on marketing. Nokia has a house typeface. Apple has a house typeface. Is it just "I don't like Nokia's products"?
    • deleted 16y ago
      [deleted]