4 ms·

Deceptive healthcare ads aren’t allowed in Europe either. Consumer protection standards are much higher.

• antpls 6y ago
  They are not allowed, but it doesn't stop deceptive ads. Here is an example in French pharmacy : https://www.pourquoidocteur.fr/Articles/Question-d-actu/30796-Les-probiotiques-vendus-pharmacie-sont-ils-vraiment-bons-microbiote https://www.pourquoidocteur.fr/Articles/Question-d-actu/3079... "Probiotic" term has been banned on ads and packages. Those products are now sold as "Ultrabiotic" or other variants. Same product, same impact on consumer, but legal.
• pjc50 6y ago
  Heck, in the UK if a medicine is prescription-only you're not allowed to advertise it at all. This is a great improvement, frankly.
  • DanBC 6y ago
    > you're not allowed to advertise it at all. You're not allowed to advertise it to the general public. You can still advertise it to prescribers and suppliers. https://www.gov.uk/guidance/advertise-your-medicines https://www.gov.uk/guidance/advertise-your-medicines > You can’t advertise prescription-only medicines (POMs) to the general public but you can promote them to healthcare professionals and others who can prescribe or supply the product.
    • rsynnott 6y ago
      The advertising to prescribers is fairly strictly regulated, though; you certainly couldn’t put ‘we anticipate this malaria drug will cure COVID-19’, say.