> This was probably the most brilliant advertising scheme of all times. Tesla is not just an electric car, it's the self driving car brand - even if it doesn't

> This was probably the most brilliant advertising scheme of all times. Tesla is not just an electric car, it's the self driving car brand - even if it doesn't actually do that. Acting with total disregard for the safety of your users and violating laws around false advertising is not "brilliant." It wasn't "brilliant" when Bill Gates browbeat manufacturers to bundle Internet Explorer with Windows, even if he made a lot of money. It wasn't "brilliant" when Mark Zuckerberg broke the law to snoop on users phones and sell their data to advertisers, even if he used some of that money to buy a private island. And if I distract my opponent and steal their bishop, I don't become a brilliant chess player if I win the match. Like Musk, Zuckerberg, and Gates, I would just be a massive jerk.