sensor tower is great for mobile app estimates but really falls flat on its face with streaming. first, downloads do not mean payment or usage. you can downloa

sensor tower is great for mobile app estimates but really falls flat on its face with streaming. first, downloads do not mean payment or usage. you can download an app long before you use it. second, as netflix confirmed years ago, 70%+ of sign-ups happen on TVs – probably even more during COVID – so app activity is not a meaningful lever of insights. https://www.vox.com/2018/3/7/17094610/netflix-70-percent-tv-viewing-statistics https://www.vox.com/2018/3/7/17094610/netflix-70-percent-tv-...