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I am all for activism but does this work unless it reaches a sizeable mass, look at how FB brushed aside the impact of protests by their advertisers.
by actuator 6y ago
I am all for activism but does this work unless it reaches a sizeable mass, look at how FB brushed aside the impact of protests by their advertisers.
- vorpalhex 6y agoThe current Facebook situation is a bit of a different beast. Most of those advertisers were already cutting their marketing spend because Covid, and are using the current cause to still get attention while reducing direct spend (though I'm sure they'd like Facebook to be a bit heavier on the censorship all the same). Facebook is likely doing the math now on what makes sense in terms of keeping advertisers happy while resisting temporary market pressure. The answer will probably be a discount on ads, not actually changing content policies, which is what the advertisers are likely gunning for anyways.
- chillacy 6y agoFacebook ads are sold as an auction so the discount on ads is already happening. It also tends to produce the type of tempting situation which makes it impossible for brands to resist going back in if they can sneak an advantage in over their competitors.