Is this just a big organic advertising operation? Or is this shallow, "buzzfeed-top list" style writing really something that can be called Reporting? I guess

Is this just a big organic advertising operation? Or is this shallow, "buzzfeed-top list" style writing really something that can be called Reporting? I guess it's only appropriate that someone that wrote their thesis on the telephone game/chinese wispers ends up making a newsletter summarising twitter rumours.