3 ms·
Seems like something an A/B testing tool could be modified to do, if you could get the data from LinkedIn via an API or something and show a certain 'variation'
by CM30 6y ago
Seems like something an A/B testing tool could be modified to do, if you could get the data from LinkedIn via an API or something and show a certain 'variation' based on which the user matches a certain category/number of categories.
However, it seems like something that'd take an awful lot of work, and the amount needed would basically grow exponentially depending on how fine grained you wanted the targeting to be. That probably wouldn't give you a great return on investment, especially given that even a perfectly targeted website is nowhere near sufficient enough to guarantee a sale/make it that much more likely.
- matteomosca 6y agoInteresting perspective, yeah I agree that it's a lot of work at the beginning if I don't target a specific market. At the beginning to decrease workload and define a small MVP, I should target a niche of outbound salespeople whom do a lot of outbound sales, and whom have a sales process that relies on how content is sorted... some ideas that comes up to mind: - Professional e-commerces like https://www.rs-online.com/ https://www.rs-online.com/ (products in home page sorted in a way that can impress that visitor) - Web Agencies (projects, services, testimonials comments sorting) - [Covid-19 alert] Travel Agencies (sorting available travels in home page) Just thinking out loud