> Amazon has always made a point of not building services on top of its Cloud offerings that directly compete with its users. This doesn't strike me as true.

> Amazon has always made a point of not building services on top of its Cloud offerings that directly compete with its users. This doesn't strike me as true. Amazon CloudWatch versus CloudKick Amazon SimpleEmailService versus SendGrid Amazon RDS versus FantomDB Frankly, looking at AWS's evolution, it seems that one of their favorite methods of innovation is to watch for startups that are servicing a lot of AWS companies, then creating their own version of that product.